Luckily the Festival Annual organisers have caught it all on camera and published it in a glossy, full-coloured annual for reliving those glory moments of sun (sometimes rain), music, beer and friendship. La Luminata was lucky enough to be in the VIP section of Latitude festival last year and enjoyed the joy of festival shower-rooms! Oh yes! However for the majority of festival-goers washing is just not an option and it's this fascinating mix of unbridled fun, dressing-up, relaxation and hedonism that makes for a series of bright, imaginative and hilarious photography capturing a specific moment in time.
The book, which was commissioned by Independents United agency, is partly based on user-generated content in the form of tweets, photos and submissions to the project's Myspace and Facebook pages.
The actual annual was designed by Plan B:
“You only had to see the first few photographs to know that this was going to be a vibrant, exciting book; full of character - literally!” says Steve Price. “This was such a refreshing project to work on. There were none of the typical publishing-company-chains-of-command, editors, or (more invitingly) months of corrections. We started the design in June and completed the whole book by mid-September."
We can't wait to see the 2010 version!
